Cultural Acceptance and Challenges of plant based diets

Abstract

The global shift towards plant based diets,driven by health, environmental, and ethical considerations, encounters significant cultural challenges. This paper explores how traditional food practices , cultural identities, and societal norms influence the acceptance and adoption of plant based diets. Through a comparative analysis of various cultural contexts, the study examines the interplay between tradition and innovation, highlighting the barriers and opportunities in transitioning towards plant based eating.

Keywords: Plant based food products, plant based lifestyles, consumer buying behaviour, youth consumers