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alfredndi

Professor

The University of Bamenda, Cameroon  · CM

14

Papers

107

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73

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Publishes In

International Journal of Arts, Culture and Creative Studies International Journal of Education, Pedagogy and Psychology International Journal of Philosophy, Ethics and Humanities International Journal of Sociology and Social Research International Journal of Communication, Media and Linguistics International Journal of Computer Science and Artificial Intelligence International Journal of Commerce, Accounting and Finance International Journal of Oncology Research

Published Papers

Innovating the Academic Pedagogy of Oral African Literature in Cameroon's Higher Education: From Text to Digital Technology and AI Images and Videos
International Journal of Arts, Culture and Creative Studies Vol.?, No. 2026 pp. 47–55

https://doi.org/10.64823/ijacc.2601004

This paper argues for a systematic reconfiguration of pedagogical practice in higher-education courses on African oral literature by moving beyond an exclusive reliance on textual transcription and translation toward an integrated, ethically-grounded multimodal pedagogy that centers performance, context, and digitally mediated representations. Grounded in decolonial and constructivist pedagogies and informed by digital humanities practices, the study draws on a mixed-methods action-research project carried out in three universities (West, East, and Southern Africa) between 2021 and 2024 involving curricular redesign, instructor workshops, student praxis labs, community-partnered documentation, and pilot AI visualization modules. Primary data comprise classroom observations, interviews with instructors, focus groups with students and cultural practitioners, analysis of student artifacts (audio/video/AI-generated images), and usage metrics for digital repositories. Findings (n = 20) identify pedagogical, technical, ethical, and institutional enablers and barriers: notably, that multimodal instruction improves students’ embodied understanding of performance, that AI-generated imagery supports metaphor comprehension when co-curated with tradition-bearers, and that ethical protocols and community consent frameworks are essential to avoid cultural extractivism. The paper details a replicable pedagogical framework—The Performative-Digital Integrative Model (PDIM)—that prescribes steps for syllabus design, multimodal assessment, community partnership, digital-archival standards, and safe AI use. It concludes that while digital and AI tools substantially expand pedagogical possibilities, their deployment must be accompanied by robust cultural governance, capacity-building, and critical reflexivity. The paper offers concrete curricular templates, assessment rubrics, technical toolkits, and an agenda for further research including large-scale studies on learning outcomes, sustainability models for digital archives, and predictive analytics to map trajectories of oral-tradition transmission in digitally-mediated contexts.

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Cognitive Load Theory and Inefficiency of the Learning Curve in Research Contexts: The Case of Higher Education Innovative Pedagogy in Cameroon
International Journal of Education, Pedagogy and Psychology Vol.?, No. 2026 pp. 62–73

https://doi.org/10.64823/ijepp.2601005

This paper examines how cognitive load dynamics mediate the inefficiency of the learning curve observed when innovative pedagogical and research practices are introduced into higher education in Cameroon. Grounded in Cognitive Load Theory (CLT) and complementary evidence-based instructional design principles, the study combines a mixed-methods diagnostic of curricula, classroom practice, and institutional constraints with a synthesis of empirical literature. The paper identifies and analyses twenty principal findings showing how intrinsic, extraneous, and germane loads interact with contextual factors (large classes, bilingual instruction, limited infrastructure, variable student preparation) to produce slowed or regressive learning curves following innovation adoption. For each finding, we present theoretical interpretation, empirical reasoning, and actionable recommendations—emphasizing worked examples, scaffolding with systematic fading, modality choices, segmentation, pre-training, and assessment aligned to schema acquisition. The discussion situates Cameroon-specific constraints within global CLT evidence and proposes a policy-practice roadmap to accelerate efficient learning curves. Predictive analytics are introduced to model expected learning-curve trajectories under alternative design interventions. The paper concludes with implications for educators and policymakers, and a prioritized research agenda for empirically testing CLT-informed interventions in Cameroonian higher education.

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How do I know if a video of a politician is real or fake? A verification guide and evidence-based framework for Cameroon
International Journal of Philosophy, Ethics and Humanities Vol.?, No. 2026 pp. 1–9

https://doi.org/10.64823/ijpeh.2601001

This paper offers a comprehensive, evidence-based framework for determining the authenticity of videos of politicians, with particular emphasis on the Cameroonian context and comparable African information environments. Combining media-forensic practice, social verification methods, and critical theory, the paper synthesizes technical indicators (visual, audio, metadata), network and provenance analysis, and socio-political contextual checks into ten practical findings. Each finding is discussed in depth, with stepwise verification actions, expected limitations, and recommended escalation routes. The framework integrates insights from deepfake research, information disorder scholarship, and postcolonial critiques of platform governance to situate technical detection within broader power dynamics and digital sovereignty concerns. The paper concludes with policy and capacity-building recommendations for journalists, civil society, platform moderators, and citizens in Cameroon.

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What Should We Understand by “Innovation” in the Critical Narration against Deepfakes, Synthetic Media, and Disinformation Campaigns? Rethinking Existing Social Research on Digital Technology
International Journal of Sociology and Social Research Vol.?, No. 2026 pp. 12–19

https://doi.org/10.64823/ijssr.2601002

This paper critically reviews literature on technological, socio-technical, policy and community‑based innovations intended to prevent, detect, mitigate, and respond to deepfakes, synthetic media, and disinformation campaigns. Grounded in an interdisciplinary framework that integrates information‑disorder theory (Wardle & Derakhshan, 2017), digital colonialism critiques (Couldry & Mejias, 2019; Kwet, 2019), and propaganda models (Herman & Chomsky, 1988), the review synthesizes empirical and theoretical work across media forensics, machine learning detection, platform governance, media literacy, legal remedies, and grassroots approaches. Using a systematic literature-review methodology (PRISMA guidelines), sources from technical computer-vision research, social science studies of computational propaganda, policy reports, and African/Cameroonian analyses were included. Fifteen principal findings are presented and developed, each followed by a focused discussion addressing conceptual clarity about what counts as “innovation,” trade-offs, context sensitivity (with emphasis on Cameroon and sub-Saharan Africa), and feasibility. The review concludes that “innovation” should not be limited to algorithmic novelty but must include socio‑technical innovations: context-aware detection, platform transparency, community-centered verification, legal safeguards, and investment in local digital sovereignty. The paper ends with a prioritized research and policy agenda and 25 curated references. Confidence in the review’s synthesis is moderate–high for broad patterns and more cautious for fast-moving technical claims (detection arms race), consistent with epistemic humility in emergent fields.

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What “Digitization” Means for the Limbe Deep Sea Port (Cameroon) Project: Definitions, Components, Pathways, and Implications
International Journal of Communication, Media and Linguistics

Digitization in the deep sea port context is often invoked as shorthand for technological modernization, yet its operational meaning and implications vary widely by place. This paper explicates what “digitization” means for the Limbe Deep Sea Port in Cameroon by situating the concept within port operational processes, stakeholder relationships, governance environments, and socioeconomic constraints specific to Limbe and comparable West/Central African ports. Drawing on an interdisciplinary desk-based literature review of academic studies, international agency reports, industry white papers, and regional policy documents, the study adopts a conceptual-analytical approach to define digitization as the systematic conversion and integration of analogue and paper-based port procedures into interoperable digital systems that enable real-time data exchange, automated workflows, evidence-based decision-making, and secure electronic transactions across the port ecosystem. The paper disaggregates digitization into technological (TOS, PCS, VTMS, IoT, analytics, blockchain, cybersecurity), organizational (process re-engineering, governance, procurement), human factors (skills, roles, change management), and regulatory (single window, data governance) dimensions. It identifies measurable indicators to assess progress—transaction digitalization rate, vessel turnaround time, dwell time, customs clearance time, system uptime, and workforce certification rates—and outlines likely benefits (efficiency, transparency, environmental monitoring, regional connectivity) and risks (digital divides, cyber threats, governance bottlenecks, finance constraints). The analysis highlights contextual enablers and barriers for Limbe, including infrastructure, institutional capacity, financing options, and regional integration imperatives. The paper concludes with policy and operational recommendations that prioritize staged interventions—low‑complexity quick wins, mid‑term integration, and long‑term smart-port capabilities—anchored in inclusive governance, blended finance, workforce development, and cyber resilience. The findings aim to provide a clear, practical, and academically grounded definition of digitization tailored to Limbe’s developmental and geopolitical realities.

Are Deepfakes, Disinformation and Synthetic Media a Critical Problem in African AI Sovereignty?: Rethinking their Urgency, Stakes and Institutional Responses for States, Enterprises and Civil Society
International Journal of Computer Science and Artificial Intelligence

This paper critically examines whether—and why—the problem of deepfakes, disinformation and synthetic media matters for African nations, enterprises and state administrations. Drawing on the information disorder framework, scholarship on digital colonialism, and literature on deepfake harms, the study synthesizes empirical cases, policy analyses and expert commentary to identify systemic vulnerabilities, likely impacts, and mitigations appropriate to African contexts. The paper advances a hypothesis that synthetic media amplifies existing structural risks in African information ecosystems (political polarization, weak regulatory capacity, platform mismatch) rather than creating wholly novel threats. Through a critical literature review, comparative case discussion and illustrative examples from African elections, corporate reputational crises and administrative operations, the paper produces ten principal findings about risk vectors, governance gaps, and response options. Each finding is discussed with theoretical framing (liar’s dividend, surveillance capitalism, postcolonial information dynamics) and practical recommendations for states, enterprises and civil society. The paper concludes that deepfakes and synthetic media are an important and accelerating problem for Africa—one that demands locally grounded detection capacity, policy safeguards that protect civic freedoms, corporate resilience planning, and sustained investments in media literacy and digital sovereignty

A business model for a deepfake, disinformation and cultural sovereignty startup in Cameroon: The critical case of CamShield AI
International Journal of Commerce, Accounting and Finance

This paper develops an interdisciplinary, culturally grounded business model for CamShield AI, a proposed Cameroonian startup addressing deepfakes, disinformation, and cultural sovereignty. Combining commerce, finance, digital ethics, and Cameroonian literary-critical perspectives, the study demonstrates how literary motifs of truth, narrative authority, and collective memory found in authors such as Mongo Beti, Ferdinand Oyono, and contemporary critics such as Achille Mbembe can inform design, governance, and sustainability strategies for digital verification platforms. Methodologically, the research triangulates a systematic literature review of technical and business scholarship on deepfakes and disinformation, policy texts on cultural and digital sovereignty, and close readings of ten canonical Cameroonian literary and oral works. Findings include twenty principal insights ranging from the practical (market demand dynamics, technology stack tradeoffs) to the theoretical (community epistemologies as governance mechanisms). The paper culminates in a critical business model canvas, financial projections, governance and ethical frameworks, and an implementation roadmap tailored to Cameroonian sociocultural realities. The research contributes a novel model that aligns economic sustainability with cultural self‑determination and offers guidance for similar initiatives across Africa. Keywords: deepfakes, disinformation, cultural sovereignty, Cameroon, CamShield AI, business model, digital ethics, Cameroonian literature

David Teece’s Theory of Business Model for a Deepfake, Disinformation and Cultural Sovereignty Startup in Cameroon: The Case of CamShield AI
International Journal of Commerce, Accounting and Finance

This paper applies David Teece’s 2010 framework—linking business models, business strategy, and innovation—to a mission-driven Cameroonian startup, CamShield AI, which develops AI-based detection and resilience tools for deepfakes and disinformation while pursuing cultural sovereignty objectives. Using a single-case exploratory design framed by Teece’s three-part business model elements (value proposition, market segments, and value capture) and the dynamic capabilities lens (sensing, seizing, transforming), the paper diagnoses CamShield AI’s current model, identifies gaps, proposes alternative configurations, and recommends an implementation roadmap. Findings address customer pain points, value-creation mechanisms, appropriability and data strategy, complementary assets, pricing and revenue models, governance and ethics, partnerships, and scaling trade-offs in the African context. The discussion grounds each finding in Teece’s theory and in relevant literature on deepfakes, disinformation, and cultural sovereignty. The paper concludes with prioritized recommendations for business-model experimentation, capability development, and future research avenues, including empirical validation, impact evaluation, and comparative studies across African markets.

David Teece’s Theory of Business Model for a Deepfake, Disinformation and Cultural Sovereignty Startup in Cameroon: The Case of CamShield AI
International Journal of Commerce, Accounting and Finance

This paper applies David Teece’s 2010 framework—linking business models, business strategy, and innovation—to a mission-driven Cameroonian startup, CamShield AI, which develops AI-based detection and resilience tools for deepfakes and disinformation while pursuing cultural sovereignty objectives. Using a single-case exploratory design framed by Teece’s three-part business model elements (value proposition, market segments, and value capture) and the dynamic capabilities lens (sensing, seizing, transforming), the paper diagnoses CamShield AI’s current model, identifies gaps, proposes alternative configurations, and recommends an implementation roadmap. Findings address customer pain points, value-creation mechanisms, appropriability and data strategy, complementary assets, pricing and revenue models, governance and ethics, partnerships, and scaling trade-offs in the African context. The discussion grounds each finding in Teece’s theory and in relevant literature on deepfakes, disinformation, and cultural sovereignty. The paper concludes with prioritized recommendations for business-model experimentation, capability development, and future research avenues, including empirical validation, impact evaluation, and comparative studies across African markets.

Innovating the Academic Pedagogy of Oral African Literature in Higher Education: From Text to Digital Technology and AI Images and Videos
International Journal of Arts, Culture and Creative Studies

This paper argues for a systematic reconfiguration of pedagogical practice in higher-education courses on African oral literature by moving beyond an exclusive reliance on textual transcription and translation toward an integrated, ethically-grounded multimodal pedagogy that centers performance, context, and digitally mediated representations. Grounded in decolonial and constructivist pedagogies and informed by digital humanities practices, the study draws on a mixed-methods action-research project carried out in three universities (West, East, and Southern Africa) between 2021 and 2024 involving curricular redesign, instructor workshops, student praxis labs, community-partnered documentation, and pilot AI visualization modules. Primary data comprise classroom observations, interviews with instructors, focus groups with students and cultural practitioners, analysis of student artifacts (audio/video/AI-generated images), and usage metrics for digital repositories. Findings (n = 20) identify pedagogical, technical, ethical, and institutional enablers and barriers: notably, that multimodal instruction improves students’ embodied understanding of performance, that AI-generated imagery supports metaphor comprehension when co-curated with tradition-bearers, and that ethical protocols and community consent frameworks are essential to avoid cultural extractivism. The paper details a replicable pedagogical framework—The Performative-Digital Integrative Model (PDIM)—that prescribes steps for syllabus design, multimodal assessment, community partnership, digital-archival standards, and safe AI use. It concludes that while digital and AI tools substantially expand pedagogical possibilities, their deployment must be accompanied by robust cultural governance, capacity-building, and critical reflexivity. The paper offers concrete curricular templates, assessment rubrics, technical toolkits, and an agenda for further research including large-scale studies on learning outcomes, sustainability models for digital archives, and predictive analytics to map trajectories of oral-tradition transmission in digitally-mediated contexts.

Cultural contributions of African and oral literatures to preventive and translational medicine: an interdisciplinary and structural reading
International Journal of Oncology Research

This paper explores how African and oral literatures—proverbial sayings, folktales, epic narratives, healing myths, and performance traditions—contribute conceptually and practically to preventive medicine and translational biomedical research. Building on interdisciplinary methods that combine close literary reading, cultural theory, and public-health scholarship, we analyze recurring narrative structures and embodied wisdom in African oral traditions and map them onto contemporary challenges in cancer prevention, early detection, translational pathways, patient adherence, and health equity. The study asks: Which specific narrative forms and cultural practices carry actionable insights for biomedical prevention and translational efforts? How might these cultural resources be responsibly integrated into community-engaged interventions, risk communication, and translational research design? Methodologically, we conduct structural and thematic readings of canonical and community-based oral and written African texts, synthesize ethnographic and epidemiological literature on cancer in Africa and the diaspora, and develop twenty empirically and theoretically grounded findings that articulate modes of knowledge transference from literature to medicine. Key contributions include: (1) the identification of proverbs and mnemonic story forms as low-cost, high-fidelity vehicles for sustained preventive messaging; (2) the recognition of communal care models embedded in epic and communal performance as templates for community-based screening infrastructure; (3) the use of illness metaphors in literature to improve patient-provider communication and adherence; and (4) proposals for culturally-grounded translational research frameworks that integrate traditional knowledge systems with implementation science. The paper concludes with concrete recommendations for collaborative research, culturally-sensitive intervention design, and predictive analytic strategies that incorporate narrative-derived variables into risk models. we argue that African and oral literatures are not merely metaphorical resources but contain procedural wisdom that can be ethically and effectively mobilized to advance preventive and translational medicine.

Re-colonization of the Digital Public Sphere: Habermas, Digital Transformation, and the Crisis of Authentic Discourse in (Post)Imperial Cameroonian Contexts
International Journal of Communication, Media and Linguistics

This paper examines how digital transformation has reshaped the public sphere in Cameroon by exploring mechanisms of digital re-feudalization and digital colonialism through a Habermasian lens, supplemented with postcolonial, surveillance‑capitalist, and platform political economy critiques. Combining a critical theoretical frame with mixed-methods analysis of secondary literature, NGO reports, and documented case studies from Cameroon’s Anglophone crisis and wider media ecosystem, the study diagnoses twenty interlocking pathologies that undermine rational‑critical discourse, accessibility, inclusivity, and shared conditions for public opinion formation. Findings identify algorithmic gatekeeping, platform dependency, data extraction to foreign servers, linguistic marginalization of indigenous languages, epistemic fragmentation, and state–platform collusion among key mechanisms. Each finding is developed substantively and followed by targeted discussion and community-centered counter-strategies, including community networks, data sovereignty frameworks, indigenous language technology, platform cooperatives, participatory AI design, and protective digital sanctuaries. The paper concludes by synthesizing implications for democratic accountability in Cameroon, recommending a program of policy, technical, and civic interventions, and suggests avenues for future research including empirical measurement of algorithmic amplification in Cameroonian social media and pilot evaluations of federated social networks.

From Scorekeepers to Strategists: Reconceptualizing Strategic Management Accounting and Finance in the Age of AI, Predictive Analytics, Sustainability, and Behavioral Insights
International Journal of Commerce, Accounting and Finance

This paper reconceptualizes Strategic Management Accounting (SMA) and finance by advancing a contingent, integrated framework that explicates how accounting can shift from a backward-looking scorekeeping role to a forward-looking, value-creating strategic function. Building on seminal SMA theory (Simmonds, 1981; Bromwich, 1990; Shank & Govindarajan, 1992) and management control literature (Simons, 1995; Merchant & Van der Stede, 2017), the study synthesizes five contemporary pillars—(1) artificial intelligence (AI) integration, (2) predictive analytics and big data, (3) sustainability/ESG and multi-capital accounting, (4) behavioral finance and behavioral management accounting, and (5) SME-specific strategic tools and simplified SMA frameworks—into a coherent theoretical architecture. Using a mixed-method, theory-driven research design (systematic literature synthesis, practitioner interviews, and cross-sector case vignettes), the paper identifies twenty empirically and conceptually derived findings that illustrate how the pillars enable strategic foresight, resource reconfiguration, and sustainable value creation. Each finding is elaborated and critically discussed, emphasizing opportunities, limits, and contextual contingencies (firm size, industry dynamism, regulatory regimes, and emerging market constraints). The paper proposes the Integrated Strategic Accounting and Finance for Value Creation (ISAF-VC) framework, which operationalizes forward-looking information flows, predictive decision loops, ESG-internalization mechanisms, behavioral debiasing interventions, and SME-scalable modules. Practical implications for large firms and SMEs are delineated, including governance, capability-building, data stewardship, and policy recommendations. The critical discussion highlights risks—algorithmic opacity, managerialism, data colonialism, and sustainability-washing—and sets an agenda for empirical tests (longitudinal field experiments, randomized debiasing interventions, and cross-country comparative studies). The paper’s contribution is theoretical (extending SMA to incorporate AI, predictive analytics, behavioral and sustainability logics), methodological (a contingent integrative approach suitable for SME contexts), and practical (actionable design principles for transforming accounting and finance into strategic enablers).

International Journal of Arts, Culture and Creative Studies

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