A Study on Consumer Satisfaction at Inavolu Area in Hanamkonda District

Abstract

Psychological factors significantly influence consumer satisfaction, including motivation to reduce costs, perception of brand attractiveness, attitudes and beliefs toward goods or services, age and educational qualifications among residents at Inavolu area in Hanamkonda district. This study examines the psychological aspects concerning the purchase of groceries. A structured questionnaire was administered with a convenience sample of 200 respondents from Inavolu area of Hanamkonda district. Data were analysed with One-way Anova in SPSS software to assess the average consumer satisfaction with quality, discounts and brand loyalty for purchase of groceries at 5 percent significance level. The findings reveal significant difference among average consumer satisfaction with educational qualifications and age of.

Keywords: Consumer Satisfaction, Perception, Motivation, Buying of Groceries.