Article Info

Published 23 Jun 2025

Volume / Issue 1 / Issue 2

Pages 11–14

DOI

10.64823/ijter.2502003

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Open Access Research Article

4 pages PDF

A Study on Consumer Satisfaction at Inavolu Area in Hanamkonda District

International Journal of Technology and Emerging Research 2025 , 1 (2) , 11–14

10.64823/ijter.2502003

Received: 20 Jun 2025 Published: 23 Jun 2025

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Cite this article

APA

Dr. Kumaraswamy Mora (2025). A Study on Consumer Satisfaction at Inavolu Area in Hanamkonda District. International Journal of Technology and Emerging Research, 1(2): 11–14. https://doi.org/10.64823/ijter.2502003

MLA

Dr. Kumaraswamy Mora "A Study on Consumer Satisfaction at Inavolu Area in Hanamkonda District." International Journal of Technology and Emerging Research, vol. 1, no. 2, 2025, pp. 11–14. https://doi.org/10.64823/ijter.2502003

Chicago

Dr. Kumaraswamy Mora. "A Study on Consumer Satisfaction at Inavolu Area in Hanamkonda District." International Journal of Technology and Emerging Research 1, no. 2 (2025): 11–14. https://doi.org/10.64823/ijter.2502003

BibTeX

@article{Dr. Kumaraswamy Mora2025a, author = {Dr. Kumaraswamy Mora}, title = {A Study on Consumer Satisfaction at Inavolu Area in Hanamkonda District}, journal = {International Journal of Technology and Emerging Research}, year = {2025}, volume = {1}, number = {2}, pages = {11–14}, doi = {10.64823/ijter.2502003}, }

Abstract

Psychological factors significantly influence consumer satisfaction, including motivation to reduce costs, perception of brand attractiveness, attitudes and beliefs toward goods or services, age and educational qualifications among residents at Inavolu area in Hanamkonda district. This study examines the psychological aspects concerning the purchase of groceries. A structured questionnaire was administered with a convenience sample of 200 respondents from Inavolu area of Hanamkonda district. Data were analysed with One-way Anova in SPSS software to assess the average consumer satisfaction with quality, discounts and brand loyalty for purchase of groceries at 5 percent significance level. The findings reveal significant difference among average consumer satisfaction with educational qualifications and age of.

Keywords: consumer satisfaction, Perception, Motivation, Buying of Groceries.

© 2025 The Author(s). Published by IORO Publications. This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, distribution, and reproduction in any medium, provided the original author and source are credited, a link to the license is provided, and any changes are indicated.