Dr. Laxmikant Chandu Sontakke

About

Dr. Laxmikant C. Sontakke, Assistant Professor ,MVP's IMRT, Nashik. he is an accomplished academician with over 15 years of teaching experience in Marketing Management. A passionate educator and researcher, he has guided more than 200 MBA projects affiliated with Savitribai Phule Pune University and has actively participated in numerous national and international conferences, workshops, and faculty development programs. He awarded a Ph.D. in Organizational Management from SPPU, Pune, and an MBA with a specialization in Marketing and Financial Management. Dr. Sontakke has been at the forefront of academic excellence, actively engaging in interdisciplinary research. His areas of expertise include green marketing, sustainability, rural branding, and the integration of Industry 4.0 technologies such as IoT and AI in marketing. He has published impactful research in UGC-CARE-listed journals, such as his study on the effects of the COVID-19 pandemic on higher education. He also successfully completed a minor research project funded by SPPU on the impact of brand building in rural communities, showcasing his commitment to solving real-world marketing challenges. In addition to his academic achievements, Dr. Sontakke has participated in numerous national and international conferences, FDPs, and workshops, focusing on topics like ICT integration, emotional intelligence, plagiarism management, and advanced research methodologies. His expertise is further enhanced by certifications from prestigious institutions like IIM Bangalore and Coursera, covering marketing essentials, academic research, and literature review methodologies. Dr. Sontakke’s teaching philosophy emphasizes experiential and activity-based learning, ensuring that students not only understand theoretical concepts but also acquire practical skills that are essential for the competitive business environment. He has developed and conducted several innovative programs in education.

Research Interests

Expertise